Perth and Peel @ 3.5 million - What is the State Government's long-term plan for Perth?

Earlier this year the State Government released the draft report"Perth and Peel @ 3.5 million". With the population predicted to hit 3.5 million in the next 35 to 40 years the report provides a snapshot of where we are now as a community and what we are likely to become in the future.

Eric Lumsden, PSM, Chair of the Western Australian Planning Commission will be the keynote speaker and will discuss some of the key strategies proposed by the State Government around transport, housing and activity centres.

Following the keynote address, Sally Braidwood, from Ipsos will present the findings from the latest Perth Perceptions Survey. The results give an interesting insight into the views of more than 500 Perth residents including Committee for Perth members. The survey looked at people’s overall satisfaction of living in Perth, what they’d like to keep and what they’d like to change. The 2015 survey paints a very different picture of Perth to the inaugural survey that was carried out in 2012.

Meet our speakers and panellists

​Eric Lumsden PSM Image
​Eric Lumsden PSM

Chairman of the Western Australian Planning Commission

Eric Lumsden, Chairperson of the Western Australian Planning Commission (WAPC) (from 4/11/2013) commenced his State Government career as Director General of the Department of Planning commenced on 5 November 2007 with the then Department of Planning and Infrastructure.


Eric has previously been involved in Local Government for 34 years. During this time, he has been a Chief Executive Officer for 17 years, firstly at the City of Swan and then at the City of Melville. Prior to that, as a qualified Town Planner, he was Director of Planning and Development at the then Shire of Swan and also at the Shire of Mundaring.



Since his appointment with the State Government as initially Director General of the Department of Planning and Infrastructure and now as Chairman of the Western Australian Planning Commission, Eric has been involved in many major Planning initiatives, namely:

  • Master planning for Elizabeth Quay;
  • The implementation of the Perth City Link for Central Perth CBD;
  • Member of the Steering Committee overseeing the development of the Burswood Stadia development and the Master Planning of the Burswood precinct;
  • High level involvement in the State Government Light Rail project;
  • Advice to the panel formulating the report to the Government on Metropolitan Local Government Reform;
  • Facilitating major planning reform on behalf of Government relating to the Planning and Development Act and other process improvements;
  • Led on behalf of the Minister for Planning the formulation and implementation of Development Assessment Panels (DAPs) for the State;
  • The formulation of the Metropolitan Redevelopment Authority and associated legislation;
  • Inaugural Chairperson of the Metropolitan Redevelopment Authority;
  • Chairman and or member of numerous appointment panels for Director General and Chief Executive Officers’ positions in Government on behalf of the Public Service Commissioner;
  • Current Chairman of the Western Australia Planning Commission.


He is a strong advocate of pragmatic Strategic Community Planning and Development and more effective Governance processes and has been passionate in promoting close working relationships within the private and public sector bodies.

Eric holds Masters Degrees in Town Planning and Business Administration and other Postgraduate qualifications in Local Government and Social Sciences. He is a Life Fellow of the Planning Institute of Australia, Fellow of the Australian Institute of Management, Fellow and past President of WA Division of the Local Government Managers Association. Eric’s name was listed on the 2005 Queen’s Birthday Honours List when he was awarded the Public Service Medal for his contribution to Local Government especially in the area of economic development. In 2010, he was awarded the LGMA Gold Medal for his outstanding achievements and contributions to the profession of local government management and was awarded the National Fellow Award by the Institute of Public Administration in 2012. In March 2015, Eric was awarded the Dr Ken Michael Gold Medal Award in recognition of his contribution to Local Government and its members of the Institute of Public Works and Engineering.

Gail McGowan Image
Gail McGowan

Director General of the Department of Planning

Gail was appointed as Director General of the Department of Planning in April 2014 and has since overseen the introduction of several long-term planning projects and procedural reform initiatives to manage Western Australia’s predicted growth challenges in the coming decades.

In particular, she has overseen the development by the Department of Planning of the Western Australian Planning Commission’s suite of draft strategic land use planning documents, Perth and Peel@3.5million, released for public comment in May 2015. The four sub-regional planning frameworks consider how best to accommodate a population of 3.5 million people across Perth and Peel by 2050; where homes and jobs will be located; how to make best use of existing and proposed infrastructure; and how to protect important environmental assets.

She has also had responsibility for implementing a comprehensive range of planning reforms to streamline the planning process to achieve greater efficiency and effectiveness.

Gail’s view for the Department of Planning is to work seamlessly with the Western Australian Planning Commission to ensure an efficient, accessible and flexible planning system that will serve the community well into the future.

Gail’s reputation as a successful leader and negotiator across industry, government and the wider community stems from a firm belief in transparent decision-making and relevant and timely collaboration. Her previous experience spans various State Government executive appointments, including Deputy Director General, State Initiatives at the Department of State Development; and Director of Policy and Education at Worksafe. She has also held senior positions for State and Federal Ministers of Parliament.

Graeme Doyle Image
Graeme Doyle

Managing Director, Policy Planning and Investment, Department of Transport.

Graeme has 35 years’ experience in the Western Australian public sector, with the last 15 being in the Senior Executive Service. He has held senior roles at Treasury in budget management fiscal strategy and financial policy as well as being Chief Finance Officer and heading corporate services in the Attorney General and Corrective Services departments.

Since Graeme joined the Department of Transport in 2011 he has worked to establish the right level of funding and resources for the Department and the Transport portfolio. Some of Graeme’s key achievements include the successful implementation of the e-Business Platform, known Transform, providing leadership for the Transport portfolio’s approach to the development of its investment priorities and successfully developing strong controls over the departmental budget. Graeme was awarded the IPAA WA Lonnie Awards Chief Financial Officer of the Year in 2015.

In his current role of Managing Director, Graeme has worked to secure approval of the State Aviation Strategy, provided strategic advice on Port charges and finalised the development of the Metropolitan Freight Network Plan. Strategic priorities for Graeme in the immediate future include the development of the Transport Plan for Perth for 3.5 million people and beyond, finalising tranche 2 of the Ports Governance Reform and continuing to put the right investment proposals to governments for funding consideration.

Sally Braidwood Image
Sally Braidwood

Director of Public Affairs, Western Australia, Ipsos

Sally joined Ipsos in 2014 and leads the Public Affairs research division in Western Australia. Through its Social Research Institute and Reputation Centre, Ipsos Public Affairs conducts strategic research to understand and manage issues, advance reputations, determine shifts in attitude and opinion, enhance communications and evaluate policy.

As a research consultant, Sally has the opportunity to work closely with public and private sector clients to ensure the voice of the Western Australian public is represented in strategic planning and decision making across a range of areas including transport, infrastructure, housing, health, resources and energy.

Sally holds a Bachelor of Laws and a Master of Business Research from the University of Western Australia. In addition to this, Sally is a passionate supporter of Western Australian arts and culture and is the Board Chair of Propel Youth Arts WA, the peak body for youth arts in Western Australia.

Acknowledgement of Country

The Committee For Perth acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.