Guest Article - City of Armadale

As one of the Committee for Perth’s members, the City of Armadale recognises the role that the Hashtag Perth project has played in enhancing the reputation of Perth and its ability to attract business, visitors and investment. In particular, the City of Armadale celebrates Hashtag Perth's contribution to the advancement of the interests of Perth's south-east corridor, where the City of Armadale is one of the fastest growing LGAs.

It is important to acknowledge that Perth’s reputation impacts on investment and business confidence in the CBD and the outer metropolitan area. We need to continue working in collaboration to foster pride in Perth and in our outer suburbs, particularly in WA’s Strategic Metropolitan Centres, in order to create a positive and inviting message.

To support efforts to improve Perth’s reputation as a place to visit, the City of Armadale joined the Perth Hills Tourism Alliance, a collective of councils comprising of the City of Kalamunda, Shire of Mundaring, Shire of Serpentine-Jarrahdale and City of Swan. This strategic alliance is working towards consolidating a unified destination brand for the Perth Hills region that effectively markets the combined tourism experiences and natural assets of the region. The City has worked proactively to support tourism and hospitality businesses throughout the area, with a focus on place promotion and collaborations to ensure a positive experience and return visitors.

As part of the City’s new Tourism Strategy, a deliberate boost to promote the region’s natural assets will be key to inviting people to rediscover Perth’s backyard. Particularly given that travel restrictions continue, locals are making the most of Armadale’s range of nature- based, soft adventure, family friendly, and culturally rich activities.

In addition, the City is strengthening its ambitious advocacy work to ensure Armadale is recognised as a Strategic Metropolitan Centre on account of its recent population boom. The City of Armadale’s population growth has exceeded the state and national average for the last 10 years, with an average of 14 homes being built and 35 people moving to the municipality every week.

As the south east corridor's population expands to nearly half a million people by 2050, the labour force in the region is expected to grow from 94,600 to 224,000 (an extra 130,000 jobs). It is inevitable that the enhancement of the Armadale area, in particular its City Centre, will profoundly increase the economic prospects and prosperity of the region.

The State Government’s investment in the new Armadale Courthouse and Police Complex ($86m), as well as the recently announced purpose-built TAFE facility ($22.6m), are welcome replacements for aged and inadequate facilities. More needs to be done by all levels of government to create a critical mass of activation to attract and sustain the private sector investment needed to ensure the population of the south east region is able to access the jobs and services they require.

The City of Armadale congratulates the Committee for Perth for the robust research undertaken to produce Boorloo Kworp ‘Perth is Good’. It is also dedicated to shaping a positive narrative for Perth as a whole, while developing unique and memorable experiences for visitors. These efforts will help to enhance Perth's global reputation as a place to visit, live, work, study and invest.

This article has been submitted by the City of Armadale

Acknowledgement of Country

The Committee For Perth acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.