Paula is a widely respected leader in the WA business community, who brings to the Committee for Perth decades of experience in business development, membership engagement, stakeholder management and economic strategy from across the globe, with prior market dealings in the UK and Europe, North and South America, Africa, and Australasia. Known for her collaborative and strategically driven leadership, she is passionate about helping WA flourish and grow. Paula and her young family migrated to Perth in 2002 and the city and State have become close to her heart and pivotal to her career. Her career in WA has included publishing, event CEO, marketing and communications for aged care and a global law firm and State Director of a national economic development membership organisation. Since 2019, Paula has held various board director roles, and consulted to government, the public sector, universities, and a number of clients in the private sector on communication, marketing, events and stakeholder management.