Hashtag Perth

Progress Tracker: Seven

2018
2020

During 2019-20, the Committee for Perth is undertaking the Hashtag Perth project to reposition the region by enhancing its reputation.

This report analyses and presents the findings of the Committee for Perth’s Hashtag Perth project which commenced in 2019 following the Bigger and Better Beyond the Boom (B4) project. B4 had established that Perth is falling behind in the global race for city-competitiveness and identified a shared desire to diversify its economy, develop growing and innovative sectors and create distinguishable strengths. Forging a strong, positive, recognisable reputation was highlighted as an important part of this process.

The Hashtag Perth project sought to characterise Perth’s current reputation as a place to live, work, study, invest, visit and do business and to identify how — and why — this has evolved over time. Additional key objectives included examining the positive and negative perceptions of Perth (determining the gaps between perception and reality) and articulating strategies to capitalise on opportunities and address areas of weakness. As part of this process, it was also important to pinpoint target markets for investors, businesses, visitors, students and talent, and ascertain how best to promote Perth to each of these.

Report Recommendations
  • 1. Take advantage of renewed community pride and activate people to share Perth’s best-kept secrets
  • 2. Undertake collaborative action to increase awareness and enhance Perth’s reputation locally, nationally and internationally
  • 3. Create the ‘one big thing’ to put Perth on the map
  • 4. Reactivate Perth’s hubs and centres
  • 5. Create a vibrant Perth City Centre with a critical mass of residents, students, workers and visitors day and night
  • 6. Collaborate for year round vibrancy across Perth
  • 7. Look north for opportunity and utilise existing relationships with Asia to strengthen ties with Perth
  • 8. Target economic stimulus and economic development funds to diversify the economy and strengthen Perth’s reputation
  • 9. Enhance Perth’s reputation by being a renewable energy leader
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Steering Committee
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Kevin Brown

Kevin Brown

Chief Executive Officer, Steering Committee Chair

Perth Airport

Debra Blaskett

Debra Blaskett

Chief Corporate Services Officer, Steering Committee Deputy Chair

Perth Airport

Daniel High

Daniel High

Alliance Manager, Economic Development

City of Perth

Rachael Kalajzich

Rachael Kalajzich

Principal Urban Planner - Strategy

City of Perth

Chris Sutherland

Chris Sutherland

Amelia Collins

Amelia Collins

General Manager | Marketing and Brand

Programmed Group

Nic Fairbank

Nic Fairbank

Chief Executive Officer

Programmed Group

Amy Stanley

Amy Stanley

General Manager, Corporate Affairs & Human Resources

ATCO Australia

Terri Holland

Terri Holland

Economic Development Officer

City of Armadale

Richard Kilbane

Richard Kilbane

General Manager, Office Buildings

Hawaiian

Owen Davies

Owen Davies

Chief Marketing Officer

The University of Western Australia

Fabian Ross

Fabian Ross

Chief Executive Officer

WA Super

Jay Watson

Jay Watson

State General Manager

Westpac Banking Corporation

Damian Gare

Damian Gare

Vice President Investor Relations

Woodside

Jane Ardern

Jane Ardern

Senior Project Manager

Department of Jobs, Tourism, Science and Innovation

Marion Fulker

Marion Fulker

Chief Executive Officer & Project Director

Committee for Perth

Gemma Davis

Gemma Davis

Research Consultant

Partners
Acknowledgement of Country

The Committee For Perth acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.