Hashtag Perth

During 2019-20, the Committee for Perth is undertaking the Hashtag Perth project to reposition the region by enhancing its reputation.

Reputation refers to the perceived and experienced capacity of the metropolis to meet demands and expectations of city stakeholders, including residents, tourists and visitors, businesses and investors from both an internal and external perspective.

Internationally, reputation has been recognised as an intangible asset and a source of city competitiveness. Strong positive global reputations underpin successful brands and have been linked to the attraction of businesses, investment and talent.

As an evidenced based organisation, the first year of the project is research intensive and will form the basis of the discussions, draft recommendations and ultimately the final report that will follow in year two.

Partners

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Key Aims

The objectives of the research project are to:

  • Characterise metropolitan Perth’s current reputation as a place to live, work, visit, invest and do business from the perspective of local, national and international literature, media and stakeholders.
  • Identify how Perth’s reputation has evolved over time and understand the dynamics of this change.
  • Examine positive and negative perceptions of Perth and ascertain key gaps between perception and reality.
  • Pinpoint target markets for investors, businesses, visitors, students and talent.
  • Build a profile of the characteristics of Perth that can be promoted to different markets as distinctive to, and distinctly better than, its city competitors.
  • Articulate strategies and actions to capitalise on positive perceptions and address weaknesses identified as limiting Perth’s competitiveness.

Key Reports and Resources

Related Resources

Steering Committee

Kevin Brown

Kevin Brown
Chief Executive Officer - Perth Airport

Debra Blaskett

Debra Blaskett
Chief Corporate Services Officer - Perth Airport

Daniel High

Daniel High
A/Director, Economic Development and Activation - City of Perth

Rachael Kalajzich

Rachael Kalajzich
Acting Manager City Planning and Sustainability - City of Perth

Chris Sutherland

Chris Sutherland
Managing Director - Programmed Group

Nic Fairbank

Nic Fairbank
Chief Executive Officer - Programmed Group

Amelia Collins

Amelia Collins
General Manager | Marketing and Brand - Programmed Group

Amy Stanley

Amy Stanley
General Manager, Corporate Affairs & Human Resources - ATCO Australia

Terri Holland

Terri Holland
Economic Development Officer - City of Armadale

Richard Kilbane

Richard Kilbane
General Manager, Office Buildings - Hawaiian

Owen Davies

Owen Davies
Chief Marketing Officer - The University of Western Australia

Fabian Ross

Fabian Ross
Chief Executive Officer - WA Super

Jay Watson

Jay Watson
State General Manager - Westpac Banking Corporation

Jane Ardern

Jane Ardern
Senior Project Manager - Department of Jobs, Tourism, Science and Innovation

Marion Fulker

Marion Fulker
Chief Executive Officer & Project Director

Gemma Davis

Gemma Davis
Research Consultant

Alice Leggett

Alice Leggett
Research Officer & Project Coordinator